CEO and founder of 10 United Max Teichert approached us to provide a sleek, minamilistic logo for his new international minded clothing brand, 10 United. The idea is simple, for every item of clothing customers buy from 10 United, ten satirical postcards get sent to a populist politician of the customers choice.
Max wanted a logo that reflected a global, inclusive brand that could be placed onto clothing of all types and in a variety of colours. Using Adobe Illustrator we experimented with a number of different concepts, working closely with Max to develop the design you see here. We then used Adobe Photoshop to create mockups of the logo designs on different t-shirts, allowing Max to preview the designs before they went to print.
